Asia is home to 172 mil Muslims, and planet’s second-prominent market for relationships applications. However, Indian women state Muzz is a detrimental matches.

• Asia contains the earth’s 3rd-largest Muslim inhabitants, behind Muslim-most countries Indonesia and Pakistan. Muzz would like to faucet this market.
• Indian Muslim profiles to the software, regardless of if, are not a bit convinced Muzz ‘s the safe room they states be.

As the Covid-19 lockdowns stimulated the new interest in relationship programs around the world, during the India, it launched the doorway to have Muzz. A wedding-concentrated matchmaking app to own Muslim youngsters, Muzz enjoys over 8 million professionals of more 190 places. But it features battled to replicate their international achievement within the Asia, home to new planet’s third-largest Muslim inhabitants.

Into the 2019 and 2020, Muzz spotted high 12 months-on-year growth in software download pricing during the India compared to the in the world results, considering software statistics program . In the 2019, the Bing Gamble and you will App Shop downloads enhanced by the 139% year-on-season when you look at the India, plus in 2020, it flower from pulse aquГ­ the nearly 190%. Nevertheless the app’s gains is apparently slowing within the last 2 years. Muzz’s captain sales administrator, Sim Ahmed, rejected so you’re able to discuss the newest wide variety. “Muzz’s record-higher season getting growth is actually 2021, having a modest ,” he advised Rest of Business. “Taking a look at the 2023 trend when you look at the India, Muzz need to have an alternative listing year if we extrapolate that aside.” Ahmed failed to show people study to help with their report.

Poor user experience and too little over security try among the main things about the latest app’s sinking dominance for the India, Muzz users and you may cybersecurity positives informed Rest of World.

“It’s really no unique of Tinder or even the other people. In a few days of creating a visibility, my personal DMs got their great amount of dick pictures,” a content director, who had made use of Muzz don and doff anywhere between 2017 and 2019, advised Rest of World. She requested privacy to safeguard her term.

Muzz keeps over 230,000 pages within the Asia, Ahmed reported, in the place of making clear if they were month-to-month active users. The guy said the brand new app keeps facilitated more dos,000 marriage ceremonies in the nation. “We want to ensure that i carry out acts during the India in a manner in which areas Indian Muslims, respects their Indianness and Muslimness, and now we been here toward proper content at the fresh new right time. All that is happening [at the back prevent],” Ahmed told you.

Muzz, brand new planet’s largest Muslim dating software, is battling inside Asia

Nearly fifty% out of India’s populace try significantly less than 25 years, making the nation the second-largest , relationships apps produced up to $323 billion to have around the globe users, together with Tinder, Bumble, OkCupid, and you will Depend, who possess also invested in the newest Indian by the good London-dependent previous investment banker, Shahzad Younas, wishes a portion of pie.

Regarding Indian context, in which relationships continues to be mostly forbidden, Muzz’s novel offering suggestion was probably a good fit: “Do not time. We get people partnered,” Younas told Remainder of Community. India is home to over 172 mil Muslim individuals – positions third just after Muslim-most regions instance Indonesia and you can Pakistan – that gives the new app a giant market.

“Whenever we glance at evaluations in business, Pakistan is the clearest evaluation there,” Ahmed said. “That isn’t to state that there isn’t grip in the India. It is simply that Pakistan might have been a less complicated marketplace for all of us.” Business Muzz dedicatedly in order to Indian profiles was “things our company is thinking about in the near future,” he additional.

Centered on Ahmed, up to a third of Muzz users during the Asia are feminine, in accordance with the app’s all over the world member development. For Indian Muslim women, the current sociopolitical environment is a concern whenever signing up for an internet dating app you to especially serves a minority religion.